Facebook and Google dominate as social media giants globally: report

Saturday 12 August 2017 2 months ago 37   New York   Print

File Photo.

Report  Web Desk : NEW YORK: Facebook and Google form the major chunk of the online users. However, there are more online forums for which are progressing in terms of audience and digital advertising. Data analysis of traffic flow revealed that Facebook leads the social media as per observation of social media strategist Vicenzo Consenza through Alexa and SimilarWeb. However, in some countries, homemade social platforms dominate the scene. Instagram is most popular in Botswana, Namibia, Mozambique, Iran and Indonesia. Facebook, Twitter and Instagram are blocked in most areas of China, where QZone is the tops the list of social media network with 632 million active users. In Russia, The social media networks owned by Mail.RU ie. VKontakte (VK) AND Odnoklassniki (OK.ru), have many users which are also increasing as per Consenza. Statista group lists China’s favorite messaging apps to be QQ and WeChat. Amazon is popular amongst Kids in Germany according to survey conducted by Forsa for Bitkom in December 2016. Amzaon is aiming to extend its reach through extensive campaign led by expansion of mobile distribution of the child-focused content app FreeTime to attain strong footing in the digital content platforms. Brits spend the most time on Google In Britian, data obtained from survey of 5000 people through measurement firm Verto Analytics depicted that users of Google and Facebook remain online for 1 in 3.5 minutes. In U.K., more than 1 minute in every 6 minutes on Google properties- primarily search, YouTube and Gmail (Properties of Google), which also includes WhatsApp and Instagram. A newly combined offering of Google and AOL i.e. Oath, ranks seventh in terms of utilization based upon time in U.K. “The implications of a handful of dominant companies particularly just two go beyond simply which sites we surf. You have fewer sites increasingly controlling not only what you see and hear, but where advertising revenue goes,” said Hannu Verkasalo, CEO of Verto Analytics. (01)