Samsung says Galaxy Note 8 pre-orders highest among Note series

Tuesday 12 2017 2 weeks ago 35   Seoul   Print

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Report  Web Desk : SEOUL: Samsung Electronics Co Ltd on Tuesday said pre-orders for its Galaxy Note 8 premium smartphone have hit the highest-ever for the Note series, beating its predecessor Note 7 over five days by about 2.5 times. Samsung is banking on the device to protect its market dominance as it competes with Apple Inc s latest iPhones due to be unveiled later on Tuesday. Note 8 sales begin in the United States, South Korea and elsewhere on Friday. Pre-orders reached about 650,000 Note 8 handsets over five days from about 40 countries, making the initial response very encouraging, DJ Koh, president of Samsung Electronics mobile communications business, said at a media event. The device succeeds the short-lived Note 7, whose battery fires resulted in Samsung pulling the device from the market after just a couple of months at a cost of billions of dollars. Its reputation tarnished, the world s biggest smartphone maker by market share nevertheless decided to retain the Note brand after a survey showed 85 percent of 5,000 Galaxy Note users expressed brand loyalty, Koh said. (01)